UX and UI designers collaborate closely with engineers during product development to create and translate design concepts and wireframes into functional user interfaces. Frequent communication, feedback, and testing are essential for seamless collaboration and achieving a user experience that meets the desired design objectives.
Nick Budden, a former UI/UX designer turned serial entrepreneur, aspired for designers to dedicate their time entirely to design tasks, free from the burden of handoffs or meetings with engineers. In 2017, Budden established Phase to tackle certain inefficiencies in the design process.
A startup with offices in Taipei and Berlin is developing a no-code platform designed to enable UI/UX designers to create fully interactive prototypes. On Thursday, the company announced it had secured $13 million in funding from Gobi Partners, New Economy Ventures, Palm Drive Capital, Shilling VC, SquareOne, WI Harper, 42CAP, and 500 Global.
The startup unveiled its debut product today, a UI animation tool designed to rival Adobe After Effects and Figma. Phase claims its software allows UI/UX and product designers to build interactive simulations for websites or apps and said “without manual coding or [using] error-prone AI plugins.” It can also export UI code that’s ready for production, speeding up the design process.
Budden stated that Phase’s product is significantly more user-friendly for UI/UX designers compared to tools such as Adobe After Effects or Figma.
Budden stated
“The key differentiator to Figma is the completeness of the prototype. So in Figma, you can build a prototype that does, maybe 20% or 30% of what the real website does, and then the other 70% or 80% that the prototype doesn’t do; you then have to communicate with the engineers, product managers, and people have to figure that out,”. “Our product is being built to do 100% of what a real website or app does.”
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